Founded by Walter Brooks in 2011, StarBQ is a Georgia-based company that provides a delicious Southern-inspired cuisine focused around barbeque meats such as beef, chicken, pork, and short rib. The goal is to be the ‘Starbecue of Barbecue’ – referring to an aspiration of becoming the Starbucks® of the barbecue industry.
StarBQ’ mission is to enable families and communities across the globe to gather around a meal by standing with quality food and products developed with care.
Strong operating location in Alpharetta, CA which is run and operated by the management and owners of StarBQ Franchising, LLC. The Operating prototypes are very accessible for new potential franchi- sees to visit and will show well to potential franchise buyers.
StarBQ model is operationally structured to allow for smooth day-to-day operation of the business. The business model has some simplicities to it with the fast casual model in place, which does not re- quire a significant amount of staff and allows for quicker scale and the possibility of multiple units.
The StarBQ model is adoptable on a national basis. In today’s market, consumers enjoy simple, multi-cultural, fun trendy, fast casual concepts – StarBQ fits the bill for today’s market. The 3 Broth- ers concept will most likely perform better in mid to large markets and areas where a family friendly customer base or where a diverse population exists.
POINT OF DIFFERENCE
The StarBQ model is one of many fast casual restaurant franchises on the market. The differentiator for StarBQ is that the owners have a vast experience in the industry and have developed proprietary flavors that are nearly impossible to recreate.
TEACHABLE TO OTHERS
A motivated franchisee candidate can easily grasp the StarBQ system given appropriate training, support and guidance. With vision to appreciate the concept, menu and personality of 3StarBQ, a franchisee who works hard can create a great business and lifestyle.
INTEGRITY AND COMMITMENT
By operating with a consistently high level of integrity and commitment to service, the StarBQ brand has taken off and looks to continue through the franchise expansion model. Franchisees will be held to this strict standard and we will work only with candidates who have the attributes, interest and ability to become pillars in their community.
AREAS OF SUPPORT INCLUDE:
- Operational Support
- Marketing Support
- Accounting Support
- Audit Support Legal Support
StarBQ will also continue ongoing research and development, which will stream down to each franchise location.
The best StarBQ franchisees will love good food and enjoy serving people. The franchisee should be great a management person and will operate with complete integrity in the business and in front of the customer.
The number one quality we will look for in a poten- tial candidate for StarBQ is their comfort level in management and their ability to get the most out of their employees. StarBQ franchisees must also exhibit a willingness and commitment to serving quality food in a pleasant environment. A franchisee needs to be able to recognize and hire staff that exhibits these qualities as well.