Red Leaf Organic Coffee — Franchise Opportunity

Brand Information

Brand: Red Leaf Organic Coffee

Headquarters: Longview, WA (operational in WA/Oregon; exploring national expansion) Facebook

Established Footprint

8 company locations generating $8.5M in 2023 revenue; loyalty program with 5,000+ active members in just over one year.
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Concept & Mission

Clean‑caffeine café with organic, dye‑free coffee and a dietary‑sensitive menu (vegan, gluten‑free, dairy‑free), promoting wellness and community engagement.
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Investment Highlights

• Franchise Fee: Approximately $50,000 (based on preliminary offering materials), Instagram
• Unit Economics: Drive‑thru units serving 500+ cars daily at existing locations (indicative of strong throughput)
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• Growth Model: Drive‑thru and café formats are designed for efficiency and repeat traffic

Support & Training

• Tailored support for franchisees: real estate consulting, training, launch marketing, operations, supply chain access
• Boutique HQ ensures hands‑on engagement at each stage
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Ownership Profile

• Ideal for multi-unit operators seeking to add a socially responsible, wellness-oriented brand
• Offers potential semi‑absentee or owner‑operator flexibility depending on the market

Challenges to Note

• New Franchise System: Limited franchising experience to date—first wave of units being rolled out nationally
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• Steep Competition: Fragmented coffee market; success depends on strong brand differentiation and site selection

Why It Stands Out

• Mission-driven brand with a growing base of health-conscious consumers
• Established revenue base and retail momentum in WA/Oregon
• Clean-menu concept with strong loyalty traction—5,000+ loyalty members in ~14 months
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• Social impact-oriented values and community brand identity

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