TO SHARE DELICIOUS CUISINE TO THE NATION
Cultured within the communities of North Africa and the Middle East, Mike Assad had a rich background in the history and flavors of all things spice. For over 34 years Mike has built his internationally renowned spice business from the ground up, with hard work, dedication, and a fierce commitment to quality. It began in 1985 when he launched a concept of spice blends that would grow to be a lucrative company and one of the top industry leaders, Mermaid Spice. Now, Mike is launching a brand new casual dining experience that will encompass the lifestyle, culture, and spirit in which he was raised. The restaurant, Pirate Mike’s, is a nod to the already successful retail market of spice blends that comes with a heavy fan following.
The restaurants are casual boutique cafés that serve a wide array of worldly flavors for breakfast, lunch, and dinner. The nation is primed and ready for Pirate Mike’s, which will be a stand-out in the restaurant industry due to its unique menu offering, affordable prices, and fun atmosphere. The company is expanding by offering this easy-to-operate franchise to interested and qualified candidates.
Through this exciting launch and development of the Pirate Mike’s franchise, the company is calling for new franchisees to come aboard. The brand is focused on owner-operators who invest, own, operate, and LOVE the Pirate Mike’s brand and philosophy.
Pirate Mikes Is Making Waves
From Monkey Dust to Cowboy Rub, over to Bermuda Triangle Seasoning and the 100% Pure Madagascar Bourbon Vanilla, Pirate Mike’s basis for all menu items comes from their tried and true spice blends and seasonings, all of which have a cult-like following. The tastes of the menu will be unique and varied, offering something for every person who walks through the door.
The Pirate Mike’s concept is designed to provide great food and beverages to customers in a fun, casual environment. There will be a great flavor, an attractive aroma, and a truly unique experience for each customer in every menu item. The price point averages between $8-$11 per ticket and allows for a quick, easy, and extremely tasty meal for a reasonable price. The branding, look, feel, and presentation of the concept is edgy yet approachable. The menu design and food options are simple and easy to understand yet deep in culture and meaning.
Each Pirate Mike’s will garner attention from walk through traffic within a highly visible location in a shopping strip or may have a freestanding store in a high traffic area with great anchor locations. The space will be 1,000 to 1,500 square feet. A Pirate Mike’s franchisee should have about $117,800 to $261,000 in investment capital (cash) to account for working capital, startup costs, marketing dollars, and initial franchise fees to get their business off the ground. Beyond this, each franchisee is expected to be a well-rounded individual, with strong customer service skills, attention to detail, and great time management abilities.
Concept and Facilities
Pirate Mike’s relies on an efficient operating system that provides a flavorful menu that is truly unique when compared to anything available in the restaurant or fast casual space. The first location will be the launch pad for PR and industry recognition of the brand being launched through a franchise program to be focused in the Western U.S. initially.
Pirate Mike’s will offer a highly diversified menu with a focus on vegan dishes such as gnocchi, rice, angel pasta, couscous, salads, falafel, hummus, black beans, and more. The extensive menu is designed to have something for everyone. Pirate Mike’s has an international reputation and the franchisees will have great prices and a diverse selection to tempt customers to keep coming back.
No matter how large a group, customers find what they are looking for and leave satisfied. Typically, a franchisee will own and operate in a highly visible location in a strip center or freestanding store in a high traffic area with great anchor locations. Local and corporate advertising budgets will assist in driving consistent business through the doors, as well as a strong referral business based on word of mouth.
Pirate Mike’s has the opportunity to be a very strong franchise operation initially in the Eastern United States where the brand has established a cult-like following. We see national opportunities to grow the business and replicate the model, but also know and understand the immediate market opportunity in the vast Florida market. Organizationally, the operation will be very tight and the experience of the Pirate Mike’s management will allow a focus on the most successful combination of service and quality.
WHAT CAN A PIRATE MIKE’S FRANCHISEE EXPECT?
Each Pirate Mike’s franchisee will individually own their own entity and will be franchise partners under the Pirate Mike’s name. Pirate Mike’s is ready to stand by each franchisee and walk alongside the business owner step by step. We believe in setting up our franchisees for success at the very beginning and throughout the life of their Pirate Mike’s business. A member of 5Aesthetic field support staff will visit each franchisee according to the following schedule:
- First Quarter thru Third Quarter – Biweekly
- Fourth Quarter – Monthly
- Second Year and Beyond – Bimonthly/Quarterly
We provide the following areas of support:
•Operational Support: Pirate Mike’s will provide ongoing training and support in many areas critical to the success of the franchisee’s business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures. •Marketing Support: Pirate Mike’s will coordinate development of advertising materials and strategies for all of its franchisees. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level.
•Accounting/Audit/Legal: Reporting directly to administration, this department is responsible for the financial and legal oversight of the Pirate Mike’s franchisees.
•Purchasing: Pirate Mike’s will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees.
• Ongoing Research and Development: Pirate Mike’s management and leadership will continue to research methods and techniques that enhance unit-level profitability.
The Next Step
Join in on this innovative restaurant concept that combines fast, casual dining with flavors from around the world. Join in on a business model that is fun to operate and has a steady reputation from years of retail offerings. If you possess the passion, skill set, and interest in the Pirate Mike’s brand, then we want you to come aboard!