Orion Media is an innovative, yet traditional, sales organization that connects businesses with people who are buying homes or moving to the area in a given market. Through hyper-local, geo-targeted advertising in its high quality mixed media publications,
Orion Media distributes magazines in a file folder designed to engage and inform new homebuyers and newcomers of potential
business services. After moderate success in licensing the business with a licensee in La Grande, Oregon, Sri Naidu is launching a franchise, having strengthened the program through years of growth, the introduction of back office support systems, a stringent franchise selection process, and a clear and simplified role for each new franchisee.
The Orion Media model has a plan and process in place to facilitate the systems that most efficiently
deliver its services through clients and businesses from its home office in the Tri-Cities in Washington (Pasco, Kennewick, Richland). The business model has been essentially perfected but now requires the capabilities and bandwidth of new partners that can offer the same suite of services in different regions of the country. The growth of this market segment demands that Orion Media is able to expand and open new locations that can deliver the same quality services on a consistent and professional basis.
When you join the Welcome Pack team as a franchise owner, you will receive outstanding support in a number of different exciting areas including:
- OPERATIONAL SUPPORT
- MARKETING SUPPORT
- PURCHASING SUPPORT
- ACCOUNTING & LEGAL SUPPORT
- ONGOING RESEARCH AND DEVELOPMENT
As a memeber of the Welcome Pack franchise team, you will receive the following training:
Initial Training- Held in Walla Walla, Washington for two to three days, approximately two weeks before the franchise opens.
Onsite Training- Held at the franchisee’s location for one week to assist in the commencement of operations.
Refresher Training- Held at headquarters in Walla Walla, franchisee must attend two days of refresher training once a year.
Ongoing Training- The Welcome Pack will provide continued support with sales, operations, territory management and compliance.
An exclusive franchise territory is generally considered a major selling point because it protects the franchisee and encourages focus. However, the greatest disadvantage to providing exclusive territories is when initial territories granted later turn out to be too large or too small, forcing a buy-back by a Franchisor or unnecessarily limiting a Franchisor’s ability to expand at a later date.
Another disadvantage to offering an exclusive territory is the possibility that the decision can limit the Franchisor’s ability to saturate a given market if the demographics of that area change. Since granting an exclusive territory contractually prohibits the Franchisor from selling additional franchises in a market area that may otherwise support them, it is essential to grant the smallest territories possible that is consistent with the salability and viability of the franchise.
Due to the unique hyper-local nature of this business, a franchisee will be granted an exclusive area that will typically include up to a 250,000 population-base. This may involve several smaller markets, each of which with its own publication. Orion Franchise, LLC will conduct the territory analysis, however, a third party may be brought in to run demographic studies of potential new markets.
Types of qualifications recommended for potential franchise owners include:
Strong sales and customer service abilities. Good with time management.
High personal standards.
Able to meet initial investment requirements.
Targeted experiences may include:
Existing sales professionals.
Entrepreneurs with experience in sales, networking, and community relations.
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