Rodizio Grill

Business Overview

Step into Rodizio Grill and you’ll instantly feel the energy, aroma, and excitement of a true Brazilian churrascaria. Founded in 1995 by Ivan Utrera in Littleton, Colorado, Rodizio Grill brought the authentic Brazilian steakhouse experience to the United States for the very first time. Today, with more than 20 locations across multiple states, this brand has become a go-to destination for celebrations, family gatherings, and unforgettable dining moments. Guests come for the sizzling skewers of perfectly seasoned meats carved tableside, stay for the award-winning gourmet salad bar, and leave already planning their next visit.

History & Concept

Founding & Growth

• In 1995, founder Ivan Utrera introduced Americans to the churrasco tradition he grew up with in Brazil.
• Rodizio Grill quickly earned national recognition, including the “Hot Concepts Award” from Nation’s Restaurant News in 1999.
• Franchising began in the late 2000s, and the concept expanded into cities across the country.
• As of 2025, the Rodizio family includes nearly 25 locations — each serving up a warm welcome and authentic flavors.

Culture & Brand Appeal

At Rodizio Grill, dining is more than just a meal — it’s an event. The brand is built on Brazilian hospitality, where every guest is treated like family. Colorful, lively, and full of sabor (flavor), Rodizio creates an atmosphere perfect for birthdays, anniversaries, business dinners, or a night out just because. Franchise owners join a community that values connection, celebration, and sharing the joy of great food.

Signature Dining Experience

• Non-stop tableside service featuring over a dozen different grilled meats, from tender beef to juicy chicken and sweet glazed pineapple.
• A gourmet salad bar brimming with fresh greens, hot Brazilian side dishes, and unique recipes straight from South America.
• Refreshing Brazilian limeades, craft cocktails, and a curated wine list.
• Decadent desserts that bring a taste of Brazil to the table.

Training & Support

• Hands-on training that covers everything from operations and menu execution to guest service and marketing.
• Ongoing support from a corporate team that’s invested in your success.
• Access to proven systems, vendor partnerships, and menu innovations.
• Opportunities for cultural immersion in Brazil and Portugal to deepen your connection to the brand’s roots.

Franchise Availability

Rodizio Grill is actively seeking passionate, hospitality-driven entrepreneurs in select U.S. markets. Please note: the brand is not currently registered to offer franchises in Illinois, Indiana, Michigan, New York, South Dakota, Rhode Island, Virginia, or Washington.

Why Consider Rodizio Grill?

• Pioneers of the Brazilian steakhouse movement in the U.S.
• High-energy, celebration-friendly dining concept that keeps guests coming back.
• Strong support network and collaborative franchise culture.
• Opportunities to grow with a recognized and respected brand.

To get started, fill out the franchise form.