IDENTITY COFFEE COMPANY

Better Coffee. A Greater Purpose. Rewarding Investment.

Franchise Opportunity

Join a Brand That Gives Back in the $101+ Billion Specialty Coffee Market.

Coffee is America’s most popular beverage, with an estimated 491 million cups consumed each day.

8 out of 10 homes have a coffee maker, while 91% of coffee drinkers buy from a coffee shop at least once per week.* Heightened consumer awareness of high-quality coffee products will drive a projected 10.4% CAGR through 2030.**

With a widely-established industry presence and signature philanthropic platform, an Identity Coffee Company franchise offers a distinctive investment opportunity:

Robust ROI:
Our competitive upfront costs and significantly discounted house-roasted coffee help make an Identity Coffee Company franchise a revenue-generating machine.

Be Part of the Coffee Upgrade:
Unlike large coffee chains, our coffee is organic, carefully curated, ethically sourced, and roasted to meet the highest quality standards, elevating the coffee shop experience for a new generation

Multiple Revenue Streams:
Diversify your revenue by earning a percentage when you sign customers up for our coffee club subscription, selling our coffee by the pound to companies, or selling our all-in-one coffee machines to local businesses.

Brand Awareness:
Benefit from Identity Coffee Company’s media exposure on Extreme Makeover: Home Edition in January 2025, highlighting our coffee and introducing our mission to a national audience.

Community Impact:
More than just a coffee brand, an Identity Coffee Company franchise is an opportunity to build a stronger local community and support charitable initiatives worldwide.

We Create a Space Where Every Cup Tells a Story.

Identity Coffee Company is a New England-based, family-owned specialty coffee roaster with a simple mission: to craft exceptional coffee while supporting meaningful causes. Dedicated to offering an exceptional coffee experience through our carefully curated selection of organic, ethically sourced coffee beans, Identity Coffee Company has a commitment to quality, sustainability, and community.

Alongside our signature brews, we proudly feature a thoughtfully crafted breakfast and lunch menu, designed to complement the rich, full-bodied flavors of our coffee. Each dish is prepared with the finest ingredients, ensuring an elevated dining experience in our warm, welcoming coffee shops across the country.

At Identity Coffee Company, we believe coffee should nourish both the body and the mind. But our coffee is more than just a healthy beverage—it’s an opportunity to connect, appreciate craftsmanship, and make a meaningful impact through our charitable initiatives. We’re dedicated to cultivating a culture of authenticity, mindfulness, and conscious enjoyment, where every cup not only satisfies but also contributes to a greater purpose.

As Identity Coffee Company continues to grow, we are pleased to welcome new globally-conscious coffee entrepreneurs to our brand through franchise offerings.

What It Takes to Join the Identity Coffee Company Team.

Our franchise is built on more than just serving exceptional coffee. It’s founded on love, service, community, and outreach. Generosity is at the core of our brand, and we are dedicated to making a positive impact on the communities we serve and the charitable organizations we support. Successful candidates will be customer service-oriented and philanthropically-minded, with the necessary management skills to run a fast-paced food service franchise.

We’re looking for:

• Friendly and Outgoing.
• Comfortable with Sales and Marketing.
• Good with Timing and Schedule Management.
• Solid Business Acumen.
• Company Culture Buy-In.

We’ve Built a Platform for Franchise Success.

From foundational knowledge to local marketing, our experienced management team is ready to share everything we know about running a successful Identity Coffee Company franchise.

Comprehensive Training:
Launch your franchise smoothly and profitably with our proven operating efficiencies and strong foundational training program.

Hands-On Support:
Enjoy operational guidance and ongoing mentorship with an open line of communication to one of the most innovative and experienced management teams in the industry.

Impactful Marketing:
Reach a wider audience and grow your customer base through design consultation, a robust website, marketing strategies, promotional materials, and a strong social media presence.

Menu Improvements:
In addition to our tested and proven bestseller signature drinks, we will continue to innovate and add seasonal recipes to keep our menu fresh and exciting.

Today’s Investment. Tomorrow’s Reward.

Franchise Fee:$35,000

Est. Minimum Initial Investment:$175,300 (with franchise fee)

Royalty Fee:6% of Gross Sales

Required Local Marketing Spend:3% of Gross Sales

Serve Better Coffee and a Greater Purpose with an Identity Coffee Company Franchise!

To get started, please fill out the franchise form.