OWN THE STUDIO, LEAD THE MOVEMENT

Elevate your future with a franchise that delivers transformation, loyalty, and strength that scales.

FROM VISION TO VICTORY: THE STORY BEHIND HIGHER GROUND

Are you ready to rise above the ordinary?

At Higher Ground Fitness, we’re redefining boutique fitness through athletic Pilates—a fusion of resistance, cardio, and endurance, powered by our proprietary HGF machine. Designed to build real strength without beating up the joints, our method delivers a full-body challenge that clients crave—and communities rally around.

Our story begins with founder Darcy Krinsky, a seasoned leader with nearly 20 years in global fitness marketing, PR, and sales. In 2017, she launched HGF with a mission to build a workout that pushed boundaries, fostered community, and delivered undeniable results. Today, with five thriving locations and a fiercely loyal following, her vision is setting a new standard for modern reformer-style training.

As a franchise owner, you’ll plug into a proven business model with strong margins, powerful brand equity, and a leadership team committed to your success. Whether you’re a fitness professional, an operator, or a bold entrepreneur, this is your chance to lead something bigger.

Now is your time to rise. Let’s build it together.

WHY FRANCHISE WITH HIGHER GROUND FITNESS?

Higher Ground Fitness is a bold brand with serious staying power. We combine a distinct studio aesthetic, a proprietary machine, and an elite training method to create an experience unlike anything else in the boutique space.

What Makes HGF Stand Out:

• Proprietary Machines with Fast Turnaround: Custom-built equipment designed for constant tension, shipped in weeks, not months.
• Athletic Pilates Methodology: A precision-driven blend of strength, control, cardio, and functional endurance.
• Immersive Brand Experience: Think bold murals, mood lighting, and gritty energy—our studios feel like underground sanctuaries.
• Strong ROI Potential: Proven margins and high client retention, supported by streamlined systems.
• Operational Simplicity: Small team, focused footprint, and scalable studio model.

Other fitness studios offer workouts. HGF delivers a movement—rooted in results, community, and unapologetic intensity.

OUR IDEAL FRANCHISEE

We’re looking for driven, hands-on leaders who are ready to build something bold in their community. The ideal franchisee is either an owner-operator or has a committed operating partner on-site to lead day-to-day operations and instruction.

The Best Higher Ground Franchisees Are:

• Passionate about fitness and building community
• Energized by teaching or training others
• Excited to pioneer a bold new concept
• Skilled at leading people and running a business
• Committed to consistency, growth, and excellence

Whether you’re teaching classes or empowering a team to lead them, you’ll set the tone, build loyalty, and bring the HGF Method to life in your market.

TRAINING & SUPPORT

From the day you sign until your studio’s grand opening—and beyond—we’ve got your back. Our multi-phase training journey is designed to equip you with everything you need to launch strong, lead confidently, and evolve your business with support at every step.

Training Timeline Overview:

• Pre-Training Access (Virtual): Get hands-on with the workout as a client first—either by attending classes at a local studio or training on your own HGF machine. You’ll also gain immediate access to our Virtual Training Academy, covering class formats, coaching philosophy, and safety fundamentals.
• Instructor Intensive (In-Person at HGF Milton HQ): During a 4-day in-person session at our Milton HQ, you and your lead instructor will master the core HGF Method, cueing, and class design. Completion of at least 10 HGF classes (virtual or in-person) is required before attending.
• Post-Academy Coaching (Virtual): Our team provides virtual coaching and feedback as you build your instructor team and refine your teaching approach. Ongoing access to our training platform keeps your team sharp.
• Onsite Launch Support (In-Person at Franchisee Studio): Our training team joins you for a 2-day, in-studio session to fine-tune your launch—covering community events, operations, and class delivery.
• Ongoing Support (Virtual): Stay connected with on-demand training and instructor refreshers. Our team is always available to provide operational guidance whenever you need it.

We’re not just training instructors—we’re building standout coaches, confident leaders, and powerful community builders.

LET’S RISE TOGETHER

You’re not just opening a studio—you’re leading a brand, building a community, and creating real change.

With a proven model, comprehensive training, and the power of the HGF brand behind you, this is your chance to make your mark in one of the fastest-growing segments of fitness.

Let’s rise together. What does your future look like at Higher Ground?

To get started, fill out the franchise form.