Support and Training
We’re Dank Burrito. An edgy, urban world of graffiti colors, bumping music, and crave-worthy flavors. We’re not your typical burrito joint serving the same boring flavors from the 1990s. Dank Burrito is a chef-driven mission to make new kinds of burritos, tacos, and bowls that break from the boring and deliver adventure in a tortilla. We combine global street-food flavors with fine-dining techniques and fresh-to-death ingredients wrapped up in a flavor bomb that is blowing up the industry, and (most importantly) that customers crave. Because once you’re Dank, there’s no going back. You’ll never do boring again.
Dank Burrito is offering you a chance to be part of something big happening in the restaurant industry with our established brand, proven business model, and optimized procedures and systems to rely on. You’re getting a strong head start with our expert team to guide you each step of the way. We’re confident that once you taste our franchise opportunity, you won’t want anything else.
We understand our market, our communities, and our customers. From our attention-stealing branding to our streamlined operations, Dank Burrito is where you want to be.
The Industry and the Model
Someone tracked down a bunch of millennials and found out that 72%* eat between 2 to 3 burritos each week (which is amazing!). And more than any other factor, freshness of ingredients and higher quality of food remain the top reasons consumers stay loyal to their favorite QSR restaurant. There are a lot of burrito restaurants out there, but none like ours when it comes to freshness and quality. We’re not fast-food guys, we’re chefs at our roots. We shun the shortcuts and embrace the cooking techniques and standards of a fine dining kitchen to produce layers of craveable flavors that you just can’t get in typical fast food.
Earning Potential and Revenue Streams
Start with a comparably low-cost franchise investment and add: new-school eating habits, a bold brand, flexible store design, chef-level innovation, and unforgettable flavors - you’re going to feel good about the earning potential. But there’s more. Dank Burrito franchise owners benefit from many different revenue streams, including: dine-in, carry-out, delivery, drive-thru, catering & private events, gift cards, and merchandise.
All Danksters are fresh obsessed, and for good reason. We cook from scratch every day — dicing tomatoes, roasting pork belly, fermenting kimchi, mixing spice blends, whisking crème brûlées, and more. We don’t use a microwave – we don’t even have one in the building. Our food is so fresh, you can’t mess it up.
The Dankest Menu You’ve Ever Tasted
Dank Burrito is not your typical burrito joint, and we’re definitely not Mexican food. Our chef team is capitalizing on the evolution of tacos and burritos with global flavors like Cajun Soft Shell Crab, Pork Belly Banh Mi, Honey Truffle Buffalo Chicken, Carne Asada with Kimchi, Cheesesteak, Teriyaki Shrimp — it’s all here to blow the minds of our customers and evolve the way they think of a burrito. Our chef-inspired menu brings world-class flavors all wrapped in a convenient fast casual model.
If you’re looking for something tame and traditional like Subway, Dank Burrito isn’t for you. We disregard what people expect, to make what people love. Our franchise partners need to share our passion for bold flavors, fresh-to-death ingredients and chef-driven techniques, as well as our stubborn, singular vision to awaken taste buds to all that a burrito, taco and bowl can be.
Total Investment: $300,000 to $750,000
Minimum Liquid Capital: $100,000
It’s not a secret — business ownership is challenging, but that’s why you’ve got us.
We begin with training at our location, followed by hands-on training at yours. You’ll know Dank Burrito like Yoda knows The Force.
As part of our franchise network, you can depend on our team for support where it counts. We’ll help you master all of our cutting edge technology and systems and provide you with a comprehensive operations manual so you can focus on keeping the burritos dank and the customers craving more.
Master social media, Dank Burrito-style. Our branding is seriously fun to work with — we’ll give you all the high-energy, vibrant, loud, graffiti-covered designs and collateral you’ll need to get the Dank Nation banging on your door.
Burrito Mafia. That’s what we call our employees. Why? These people are hard-working and loyal. Our team will teach you how to rally your own dank posse through staff management, hiring, training, and employee relations.
Dank Burrito began as a passion project by Chef Clarke Merrell. Clarke had been in restaurants his whole life, starting with his dad’s while growing up in Emerald Isle, NC. When Clarke was 28, he opened his own white-tablecloth tapas restaurant, Circa 81.
After several successful years, he craved something new and wildly different. As a lover of global street food and bar food, Clarke wanted to remix some of his favorites and serve them as ‘flavor bombs’ — something burritos and tacos do best. While the approach to cuisine was incendiary, Clarke was serious about the preparation. Only the best ingredients (or as he put it, so fresh it hurts) and as made-from-scratch as humanly possible.
To capture this vision as well as our urban-psychedelic-graffiti- 90’s-hip-hop vibe, we adopted the term ‘dank’—modern slang for ‘fresh’ and ‘high quality.’ Dank Burrito launched as a food truck in 2014, quickly winning National Food Truck Rookie of the Year. An instant success, we opened a brick-and-mortar location in Morehead City in 2015. After a few years of fine-tuning the concept and menu, our ‘burrito mafia’ opened the Raleigh location in 2019. Today, we serve our explosive flavors to loyal Danksters and new converts by the thousands. While the Dank Nation thrives and expands, we keep the same stubborn commitment to excellence and creativity that inspired our very first burrito. Classic but never basic, irreverent, never casual, Dank Burrito is the irresistible favorite you never saw coming.
To get started, please fill out the franchise form or visit our website www.dankburritofranchise.com