Franchise Offering

Ride the Next Wave of Coffee

With an innovative third-space brand

ROAST YOUR WAY TO SUCCESS IN THE $111+ BILLION SPECIALTY COFFEE INDUSTRY.

Coffee is America’s most popular beverage, with 87% of Americans considering themselves somewhat or full-on coffee-obsessed.* Whether at home or on the road, more and more people continue to choose coffee as their go-to indulgence, with 91% of coffee drinkers buying from a shop at least once per week.**

The only 4th-wave coffee brand currently offering franchise opportunities, Coffee & Water Lab’s use of mineralized water and single-origin beans is pioneering new profit potential in this wildly popular industry:

ROBUST ROI
Increase profits by eliminating middlemen coffee distributors, serving the freshest, highest-quality beans from our in-store zero-emissions roasters.

RIDE THE WAVE
Stand apart from the competition with CWL’s ontrend concept, generating greater consumer loyalty and bolstering your bottom line.

CENTRALLY PROGRAMMED TECHPACKAGE
Deliver consistent high-quality beverages with our plug-and-play technology, cutting down on labor costs by reducing the dependence on expensive barista masters and coffee directors.

PREMIUM BRAND POSITIONING
Weather economic downturns by offering an affordable luxury, secure in the knowledge that our premium product justifies a premium price.

BE PART OF THE COFFEE UPGRADE
As a lifestyle coffee brand using advanced technology grounded with human connection, we’re crafting not just a perfect cup, but offering a destination experience that will keep people coming back.

LOVE YOUR LIFESTYLE
Owning and operating a CWL franchise is aspirational – our shops are places where employees want to work and guests want to connect.

RIDE THE NEXTWAVE OF COFFEE

CRAFTING COFFEE CULTURE, ONE CUP AT A TIME.

Founded by Luis Pedroza and Justin Warmkessel, Coffee & Water Lab is more than just a coffee shop. We’re a lifestyle 4th-wave coffee brand.

We pay attention to details – from farm to cup. That means roasting single-origin beans in house on zero emission roasters. Our perfectly roasted beans are then paired with mineral-infused water using the most advanced beverage-making technology in the industry.

Beyond coffee, our community-focused social spaces offer a solution to the loneliness epidemic. Each CWL shop is designed to foster connection, build community, and create the most positive experience possible for our guests. Diametrically different from the atmosphere of a fast-food or quick-serve restaurant, CWL provides a differentiating value to your local community that encourages guest loyalty, which is why our repeat customer percentage is higher than industry averages.

With the goal of creating a global chain of stores with motivated owner-operators, we are pleased to welcome a new wave of coffee entrepreneurs to our brand through franchise offerings.

ROAST, SIP, AND CONNECT WITH COFFEE & WATER LAB.

At Coffee & Water Lab, we’re not selling a commodity. We’re selling a lifestyle. As innovators in the coffee space, we’re continually striving to elevate our craft. A CWL store is not only a place for people to get great coffee but also a neighborhood hub offering a welcoming third space. At CWL, we’re both brand builders and community builders. That’s why we’re seeking customer service-oriented franchise candidates who aspire not just to industry excellence but to the creation of something more meaningful. You should love coffee, love people, and love what you do.

We’re also looking for:

• Company Culture Buy-In.
• Entrepreneurial Mindset.
• Comfortable with Sales and Marketing.
• Good with Timing, scheduling, and Staff Management.
• Solid Business Acumen.

INNOVATIVE PLATFORM IS BUILT FOR FRANCHISE SUCCESS.

Minimize your investment risks and maximize your potential by taking advantage of CWL’s proven track record of food and beverage innovation, as well as the team’s strategic marketing and brand-building know-how.

FOUNDATIONAL TRAINING
Launch your CWL franchise smoothly with our strong foundational training program, which will provide you with all the necessary knowledge to help build a thriving business.

HANDS-ON SUPPORT
Enjoy ongoing mentorship and operational guidance from one of the most innovative and experienced management teams in the industry.

IMPACTFUL MARKETING
Extend your marketing reach and grow your customer base by leveraging our established brand, including design collateral, local marketing strategies, and social media outreach.

MENU IMPROVEMENTS
As innovators in the coffee space, we will continue to improve our menu to reach new customers and keep the old ones coming back.

BREWING PROFITS WITH PURPOSE.

Franchise Fee:$40,000

Minimum Initial InvestmentIncluding Franchise Fee & Training:$441,000

Royalty Fee:6% of gross sales

Required LocalMarketing Spend:2% of gross sales

INVEST IN COFFEE & WATER LABS ON-TREND OFFERING AND THRIVING SPACES, AND WATCH YOUR BUSINESS BOOM!

To get started, please fill out the franchise form.