Support and Training
The About Face Cabinetry team works with clients to customize kitchen designs and remodels that fit every budget. What sets them apart from other kitchen remodel competitors is the vendor relationships, the price, and the attention to customer service. For more than a decade, About Face Cabinetry has been exceeding customer’s expectations with regards to their kitchen renovation projects. Most clients are shocked to discover how much they can save with About Face Cabinetry’s thermofoil product and all with a lifetime warranty for the homeowner. Because the business is non-reliant on a commercial/retail location, its overhead is far lower than national chains. It then passes those savings on to each customer.
About Face Cabinetry is a forerunner in the industry that provides a variety of kitchen and bathroom cabinet refacing, as well as other interior renovations for its customers.
The concept fits very well into today’s franchise marketplace. It is a business model that allows for an extremely reasonable and attainable initial investment, as a franchisee will be able to secure a home office, vehicle, and required initial tooling - all for around $85,000 (on average). The business can be highly profitable and is a flexible and scalable business model, which would allow for a franchisee to add revenue and profitability in significant multiples as appropriate to operational capabilities and market size.
About Face Cabinetry will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, technology training, and administrative procedures.
About Face Cabinetry will coordinate development and design of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop.
Much of the business will be derived from direct mailers, SEO of the website, local networking, franchisee contact optimization programs and possibly pay per click marketing. About Face Cabinetry will provide franchisees with collateral designs and materials to be printed in their respective territory by printers in that market.
Corporate Site (https://www.aboutfacecabinetry.com/) – will be transitioned to a national site with presence in every market. Local pages will be developed with keyword optimization in order to create relevance for each market.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.
Ongoing Research and Development
About Face Cabinetry management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.
Franchise Sales and Overall Program Oversight
Although franchise sales are not a support function, the expense involved for the franchise sales department needs to be considered with all other personnel expenses. Franchise Marketing Systems will be responsible for the qualification, follow-up, and sale of franchises. An adequate lead flow needs to be maintained in order to support this function.
About Face Cabinetry will provide franchisees with approximately two weeks of initial training at the Franchisor’s location, beginning approximately four to six weeks before the franchisee is scheduled to open for business. Whoever will be operating as the salesperson and contacting the potential clients should be knowledgeable and exposed to the process. Instruction will pertain to administrative, operational, technical and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and one other person. The corporate training will be managed at the Franchisor’s prototype location.
On-site training typically takes place within two weeks after the franchisee commences operations of their About Face Cabinetry business. An experienced trainer from About Face Cabinetry will provide on-site training to assist the franchisee in the commencement of operations for approximately one week. The on-site training will primarily involve the Franchisor coming to the territory to market and meet with initial contacts for the franchisee’s benefit and provide the operations training. This work will be entirely field-based and will focus on getting the franchisee comfortable with operating the business.