Franchise Blog

If you’re not the best at advertising, don’t worry. It’s not all on your shoulders. Most major franchisors actually lead in regional and national advertising campaigns. That’s where part of your royalty (and other franchisees) royalty checks go. If your franchisor is newer, smaller, or doesn’t offer that, they should at least offer guidelines and […]

There are a lot more ways to keep yourself in the public eye and market your franchises with positive results.   Keep Your Name in Front of the Customers You can start off slowly because constant advertising can be very expensive, but talk to your franchisor and work with them on creating a campaign that […]

So you’ve been through this before when you purchased your first location. You know what you should look for in the neighborhood, traffic patterns, and surroundings stores. You know the many different forms a storefront can come in and what their pros/cons are. If you were keeping a journal back then of the places you […]

This wasn’t talked about too much in Getting Your Franchise Started because you really don’t want to chart into uncharted territory on your first time out. An inexperienced captain (or rather, a deck swabber?) shouldn’t get on the boat for the first time and look for the biggest question mark on the map to go […]

So you’re already paying fees to your franchisor and as you add additional stores to your belt, those fees will go up. You will more than likely have to pay a higher royalty fee for each franchise that you own. You might have other dues that are required as well, but that should all be […]

As the manager and owner of your franchise, it’s your job to ensure workplace safety, but how do you do that? Your franchisor has done a lot of the work for you already by providing you with a manual they’ve created based on past experience. You should have a manual that states the safety procedures […]

You’ve built your amazing team and they’re trained, now how do you keep a hold of them? One of the most important things you can do as an employer is to appreciate your employees. By respecting them and giving them a happy place to work, you have a much better chance of retaining them. Another […]

Training your staff appropriately is what will make your business work. You can be the most competent franchisee possible, but without proper training for your staff, your store is doomed to fail. If you’re not good at training, you should hire someone who is to specifically train because without properly trained associates who do everything […]

Determine the Applicant’s Potential Everyone individual has a skill, but not every applicant’s skills will lie in the industry that they are applying for. Listen carefully and assess the applicant’s potential within your franchise, business culture, and industry in general. Even some interviewees with skill sets from other industries can be extremely helpful in your […]

Many franchisors have programs to make number crunching easier on you. This can include point of sale programs for the front of the house and accounting and payroll programs for the back of the house. While these can be very helpful, your investors and lenders will still want to see the projected income and cash […]

If you are trying to get a better understanding of how much it will cost to set up your franchise, then there are several aspects that will come into play. This is why it is helpful to understand what you may encounter. Keep in mind that there may be other fees and costs that you […]

Before you start the process to franchise ownership, the first thing you want to do is take a look at your finances. For some people this can be sombering. For others you may find that you are in a better position than you originally thought. Some things to remember here are do not cut corners […]

It’s important to visit as many franchise headquarters as you can as you investigate which one is for you. This can get expensive quickly, but it is essential in discovering how well a franchisor can take care of you through the visual of how well he takes care of his home space. Consider the risks […]

There are many small details that will make one franchise, even within the same industry. This can include things like purchasing an older franchise or buying a completely new store. This will be something you ask your franchisor and you evaluate, but here’s a place to start.   Working With a Pre-Existing Franchise Location There […]

Dual branding is when two or more franchises set up shop beside one another or within one another. Can you think of any high-bred franchises you’ve seen? A&W + Shell, Long John Silver’s + KFC, Walmart + McDonalds (or Subway in some cases), Target + Starbucks, Barnes and Noble + Starbucks – these are just […]

Franchise brokers can be essential to franchising as they are individuals or companies that will offer to help find the right franchise for you. Some will even assist you as you create a business profile that reflects who you are, your background, interests, lifestyle, and expectations. They will also assist in describing your financial qualifications. […]

Choosing the right franchise is a daunting task. This will set up your finances and your job for what could be the rest of your life. It’s a huge investment of time, money, and resources, so making sure you have enough information to make an informed decision is key.   One of the best ways […]

So you’ve decided that you want to be a franchisee. You’ve realized the benefits that come with a solid franchise company such as a system that removes any guesswork for running a business and also giving you the tools you need to avoid the common mistakes and kinks that business owners experience when doing an […]

Working from Home With some franchises you’ll be able to work from home. This can save money in real estate and building costs and instead just go to constructing or designing a home office—but these franchises can be very specific and are often much smaller operations as opposed to opening your own McDonald’s location. Some […]

As you and your franchisor survey for the best possible franchising location, here are some places that you may or will end up looking:   Malls Usually large, enclosed spaces (but they also come with roofless walkways or an outdoor courtyard), malls are a staple for shopping and a great place to put your business. […]