Luxury Beauty Services Delivered Directly to the Neighborhood

Primp is a first-of-its-kind mobile luxury salon franchise designed to meet the growing demand for convenient, high-quality beauty services. Built by women for women, Primp brings a full-service salon experience directly into residential communities, eliminating the need for travel while delivering consistency, confidence, and premium results. The brand operates at the intersection of luxury beauty, convenience, and recurring revenue.

A Modern Solution for a High-Demand Beauty Market

The beauty industry continues to grow as women prioritize self-care that fits seamlessly into busy lifestyles. Primp addresses this need by offering professional beauty services in a mobile format that meets clients where they live. This model reduces friction for customers while creating predictable demand for franchise owners.

Convenience Without Compromise

Primp clients enjoy the full salon experience without commuting, rearranging schedules, or sacrificing quality. Services are delivered in a polished, self-contained mobile salon that maintains professional standards and a luxury feel.

Designed by Women, for Women

The concept was created from firsthand experience with the challenges women face maintaining regular salon visits. By bringing beauty services directly into neighborhoods, Primp makes self-care easier, faster, and more accessible.

The Primp Advantage

Primp blends a premium beauty brand with a streamlined mobile operating model built for scalability.

Lower Overhead, Higher Efficiency

The mobile format significantly reduces many of the fixed costs associated with traditional brick-and-mortar salons while enabling faster ramp-up and earlier revenue generation.

High-Frequency Repeat Clients

Primp’s services naturally encourage recurring appointments, including weekly, biweekly, and monthly visits. This creates strong client retention and predictable revenue patterns.

Premium Services and Ticket Sizes

The brand offers high-value beauty services that support premium pricing and larger average transactions compared to standard salon visits.

Exclusive Territories

Primp franchise partners operate within defined territories designed to support density, efficiency, and consistent local demand.

Limited Direct Competition

The mobile luxury salon space remains largely underserved, allowing Primp to operate as a first mover in many markets.

Services Offered

Primp provides a wide range of luxury beauty services, including:

• Blowouts and hairstyling
• Color services and touch-ups
• Makeup and event glam
• Spray tanning
• Skincare treatments
• Special occasion and group services

The Ideal Primp Franchise Partner

This opportunity is well suited for entrepreneurs with salon, stylist, or beauty industry experience, paired with strong leadership and a passion for delivering exceptional service. Successful franchise partners are typically:

• Driven, organized, and business-minded
• Comfortable leading a small team
• Strong communicators who enjoy building client relationships
• Polished and community-focused
• Motivated by recurring revenue and long-term growth

Training and Ongoing Support

Primp provides franchise owners with the tools, systems, and guidance needed to launch confidently and scale sustainably.

Hands-On Training

Comprehensive operational training covers salon services, scheduling systems, safety protocols, customer experience, and daily workflows.

Proven Mobile Salon Systems

Franchise partners receive access to a fully self-contained mobile salon unit, turnkey workflows, appointment management systems, and operational best practices refined through real-world use.

Branding and Marketing Support

Support includes polished launch campaigns, social content frameworks, and local marketing guidance designed to build early awareness and steady demand.

Ongoing Business Coaching

Continued guidance is provided across hiring, pricing strategy, membership programs, community partnerships, financial management, and territory growth.

Build a First-Mover Beauty Brand in Your Market

Primp offers franchise partners the opportunity to operate a modern, luxury-forward beauty brand that women genuinely value. With a proven mobile system, strong client loyalty, and a recurring revenue model, Primp is positioned for sustainable growth in an underserved segment of the beauty industry.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.