HOMEFX

DOMINATE THE REAL ESTATE MARKET WITH MEDIA THAT SELLS HOMES FASTER

Own a business that empowers agents to win listings, close faster, and present their properties with unmatched visual quality.

CRAFTED WITH PURPOSE. PROVEN BY PERFORMANCE.

Since 2014, HomeFX has earned its reputation as the gold standard in real estate media by delivering consistent, story-driven marketing assets that produce real results for agents and developers alike. Our visuals aren’t just beautiful; they’re proven to accelerate success.

Listings supported by HomeFX services:

• Sell 55% faster
• Close 40% closer to asking price
• Receive 119% more online views than standard listing photography

We offer more than great photography. Our franchisees deliver a complete suite of high-impact visual tools, including HDR daytime and twilight photography, videography, virtual staging, and 3D virtual tours - all tailored to the client’s brand and market.

With a home-based business model, low overhead, and a repeat-client service structure, HomeFX is built for entrepreneurs seeking financial potential and operational freedom. This is a business you can scale intentionally, with a client base that values reliability, responsiveness, and elevated visual marketing.

A GROWING INDUSTRY. A PREMIUM STANDARD. A FIRST-CLASS ADVANTAGE.

The demand for professional real estate media has never been higher. Agents are under increasing pressure to differentiate their listings and deliver exceptional marketing experiences, and they’re turning to trusted media partners to get there.

Industry statistics highlight the opportunity*:

• The U.S. real estate photography had reached an estimated $268.3 million by 2024
• 63% of buyers initiate offers after viewing listings online
• 72% of agents say high-quality photography helps them win listings

Yet, many agents are still using inconsistent freelancers or relying on impersonal vendor platforms. HomeFX fills the gap with premium, local service backed by national-level support and visual standards.

As a HomeFX franchisee, you’ll be positioned to meet this rising demand with efficiency, personalization, and quality. It’s a business built on relationships - but backed by proven systems.

LEAD A CREATIVE, SERVICE-DRIVEN BUSINESS—NO PHOTOGRAPHY BACKGROUND REQUIRED.

HomeFX franchisees are operational leaders who prioritize client satisfaction, brand quality, and service efficiency. While media skills are valuable, they are not required. We provide the technical training, and you bring the professionalism, drive, and commitment to excellence.

Ideal candidates will be:

• Experienced in client service, sales, operations, or real estate
• Organized, self-managed, and skilled in relationship development
• Comfortable leading creatives and managing production timelines
• Responsive, reliable, and aligned with premium service delivery
• Seeking a home-based business model that offers flexibility and purpose

GUIDED FROM DAY ONE. SUPPORTED EVERY STEP.

Our onboarding and training process is designed to instill confidence and operational clarity.

Whether you’re launching solo or leading a team, you’ll be equipped with the systems, assets, and standards that define the HomeFX brand.

Immersive Training for a Seamless Start

HomeFX franchisees complete a two-phase training program that includes hands-on instruction at a HomeFX prototype location and one-on-one support during launch at their own territory. Training covers everything from photography and equipment use to business operations, client interaction, and sales strategy.

Field Support

Regular in-market visits provide personalized coaching, operational guidance, and performance evaluations, ensuring alignment with HomeFX standards.

Operational Support

Ongoing help with pricing, technology, customer service, and workflow management to optimize day-to-day operations.

Marketing Support

Access to branded campaigns, localized marketing assets, and expert guidance for lead generation and client retention.

Research & Development

HomeFX continually refines its services and systems, equipping franchisees with innovative tools that stay ahead of industry trends.

LOW OVERHEAD. HIGH TRUST. SCALABLE GROWTH.

To get started, fill out the franchise form.