A Lifestyle Retail Franchise Inspired by Sun, Sand, and Everyday Comfort

Do The Beach is a lifestyle retail franchise centered around casual apparel, beach-inspired products, and relaxed coastal living. The brand captures the spirit of vacation, comfort, and fun through thoughtfully designed merchandise that appeals to customers looking to bring beach vibes into their everyday lives. With broad consumer appeal and strong gifting potential, Do The Beach offers franchise partners a scalable retail opportunity rooted in lifestyle branding.

A Retail Concept Built Around Feel-Good Experiences

Lifestyle brands that evoke emotion and experience continue to perform well in retail environments. Do The Beach connects with customers through positive energy, seasonal relevance, and products that reflect leisure, travel, and coastal culture.

Emotion-Driven Brand Appeal

The brand resonates with customers by tapping into memories of vacations, relaxation, and time spent by the water, creating strong emotional connections and repeat visits.

Year-Round Gifting and Apparel Demand

Products appeal to tourists, locals, and gift buyers alike, supporting steady sales beyond peak vacation seasons.

The Do The Beach Advantage

Do The Beach blends lifestyle branding with retail simplicity, creating a franchise model that is approachable and easy to scale.

Recognizable Coastal Identity

Bright visuals, playful messaging, and beach-forward design help stores stand out while remaining welcoming and accessible.

Broad Customer Demographics

Products appeal to a wide age range, making the concept suitable for tourist areas, coastal towns, and lifestyle-focused shopping districts.

Efficient Store Operations

Streamlined merchandising and inventory management support efficient daily operations.

Scalable Retail Model

Franchise partners can grow through additional locations, seasonal pop-ups, or expanded product assortments.

Products Offered

Do The Beach locations offer a curated selection of lifestyle merchandise, including:

• Beach-inspired apparel
• Casual wear and accessories
• Giftable lifestyle products
• Seasonal and location-themed merchandise

The Ideal Do The Beach Franchise Partner

Do The Beach is well suited for retail-minded entrepreneurs who enjoy customer engagement and lifestyle-driven brands.

• Comfortable operating a retail storefront
• Customer experience focused
• Organized and detail oriented
• Interested in lifestyle and apparel retail
• Committed to maintaining brand presentation standards

Training and Ongoing Support

Do The Beach provides structured training and continued support to help franchise partners launch and grow successfully.

Initial Training

Training covers store setup, merchandising standards, inventory management, and customer service expectations.

Operational Support

Ongoing guidance supports staffing, merchandising refreshes, and daily operations.

Marketing and Brand Support

Brand-aligned marketing guidance helps drive awareness and seasonal traffic.

Build a Lifestyle Retail Business with Coastal Appeal

Do The Beach offers franchise partners the opportunity to operate a feel-good lifestyle retail brand rooted in relaxation, fun, and everyday comfort. With strong emotional appeal and a scalable retail format, the brand is positioned for continued expansion.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.