Craft Loft Franchise

Turn Creativity Into Cash Flow with a Versatile Crafting Franchise

Be Part of an Experiential Retail Concept That Is Elevating DIY

Younger generations are changing the face of the retail landscape. As consumer preferences increasingly shift towards memorable experiences, the Experiential Retail Market is projected to expand at a 14.02% CAGR through 2032.

Offering a wide array of share-worthy projects that cater to the social crafter, Craft Loft offers a standout franchise opportunity that you will not want to miss:

• Robust ROI – Create a path to financial success with competitive upfront costs and proven market demand, allowing motivated franchisees to start generating revenue quickly.
• Easy to Operate – Our turnkey model features proprietary, high-quality content that is designed and tested in-house, helping take the guesswork out of launching an experiential business.
• Unique Market Niche – More than just another DIY franchise, we are dedicated to providing an elevated experience for the adult beginner crafter while staying family-friendly.
• A Brand That Markets Itself – Reap the benefits of 100+ Instagram-worthy projects that generate significant repeat business and strong organic growth. That means a franchise model designed to maximize viral potential.
• Diversified, Fulfilling & Flexible – Grow your customer base and revenue by offering live hosted workshops, walk-in DIY experiences, and retail. Diversified revenue streams make for faster growth and more stable income.

Join a Popular Platform That Blends Arts & Crafts with Opportunity into One Unbeatable Franchise!

Craft Loft is an experiential retail concept offering arts and crafts experiences, live-hosted workshops, walk-in DIY projects, private events, and premium supplies.

Founder Jen Gouldstone (ex-corporate executive, MIT- and Harvard-trained) started the journey by designing and hosting virtual team-building events for corporate clients during the pandemic. In 2022, encouraged by comments from attendees expressing interest in visiting a physical location, we created a brick-and-mortar store to bring the idea to life.

When Craft Loft first opened, we only had 3 workshops and walk-in projects. Now, we have over 100 different experiences available across categories including resin, mosaic, painting, clay, jewelry, candles, soaps, floral arranging, sewing, knitting, crochet, macrame, and more.

Our customers often express their desire to see a Craft Loft in their hometowns. We are excited to support franchising partners and bring a new way to craft to creators across the country!

100+ Experiences. Endless Possibilities.

Craft Loft has built our brand on providing an exceptional creative outlet for customers in a warm and welcoming environment. That is why we are looking for franchise partners who love to help people and love to create.

Ideal franchisee candidates should have strong organizational skills, solid sales and customer service abilities, good time management, and an entrepreneurial mindset.

Market Insights

• Rising Demand for Connection: 52% of Americans, including 73% of Millennials, report loneliness. 60% feel less connected to their co-workers post-pandemic.
• Mental Health Crisis: Anxiety and depression rates have surged 70% in the last 25 years.
• Booming In-Person Events: Demand for face-to-face experiences has grown from 32% in 2023 to 54% in 2025, with increasing budgets for team-building and social events.
• Massive Market Opportunity: The event market is projected to grow from $890 billion to $2.1 trillion by 2028.

Craft Loft’s solution: Capitalizing on the trending “Grandma” craft resurgence, our premium, welcoming spaces host 100+ creative experiences that foster connection, confidence, and a sense of belonging.

We Will Help You Craft Success

Launching a new business can be intimidating, but Craft Loft’s proven platform helps franchise partners minimize mistakes and reach their full potential faster. All franchise partners receive:

• Foundational Training – Comprehensive training on every aspect of the business including customer service, workshop content, hiring, inventory, financial tracking, and planning.
• Ongoing Support – Access to live office hours, peer discussion groups, and a comprehensive library of training content and videos.
• Impactful Marketing – Leverage our established brand, social media platforms, design collateral, and SEO/SEM strategies to grow your customer base.

To get started, fill out the franchise form.