Immersive Sim Racing Franchise Built for the Future of Entertainment

Chicane Sim Racing is a technology-driven entertainment franchise delivering professional-grade sim racing experiences in a lounge-style environment. Positioned at the intersection of esports, motorsports simulation, and immersive entertainment, the brand offers a next-generation experience that appeals to racing enthusiasts, gamers, and corporate groups alike.

Designed as a scalable, turnkey concept, Chicane Sim Racing allows franchise owners to capitalize on the rapid growth of immersive entertainment while operating a streamlined, tech-forward business.

A High-Growth Entertainment Category With First-Mover Potential

Consumer demand for immersive and experiential entertainment continues to rise, driving strong growth in the sim racing category. Chicane Sim Racing is positioned as a first-mover brand in many markets, giving franchise owners the opportunity to establish early category leadership.

The model blends entertainment, competition, and community engagement, creating repeat visits and multiple revenue opportunities.

Professional-Grade Racing Experience

Each location features advanced motion racing simulators equipped with high-end rigs, motion systems, curved displays, premium steering wheels, racing pedals, authentic seats, and high-performance computing hardware. This setup delivers an experience that closely replicates real-world motorsports.

Multiple Revenue Streams

Franchise owners generate revenue through racing sessions, memberships, leagues, championships, events, and private bookings. This diversified approach supports strong utilization and recurring customer engagement.

Turnkey and Scalable Model

The standardized layout, systems, and equipment packages allow for efficient setup and easy replication across multiple locations.

Community-Driven Concept

Leaderboards, leagues, race nights, and events transform each location into a local hub for motorsport enthusiasts and competitive racers.

The Chicane Sim Racing Advantage

Chicane Sim Racing differentiates itself through cutting-edge technology, operational simplicity, and a brand built for scale in a rapidly emerging market.

Low Staffing and Streamlined Operations

The business is designed to operate efficiently with minimal staffing, supported by centralized systems and automation that reduce overhead and simplify day-to-day management.

Fast Launch and Strong Market Entry

The model is structured for efficient setup and quick market entry, allowing franchise owners to begin operations without prolonged buildout timelines.

Technology-Led Experience

State-of-the-art motion, haptics, virtual reality, and immersion technologies deliver a highly realistic racing experience that drives repeat visits and customer loyalty.

Ideal Chicane Sim Racing Franchise Owner

Chicane Sim Racing is seeking franchise partners who are excited by technology, entertainment, and community-driven business models.

• Strong business and financial acumen
• Comfortable with technology and systems
• Sales and customer engagement skills
• Effective communication abilities
• Entrepreneurial mindset and leadership capability

No prior sim racing or franchising experience is required.

Training and Ongoing Support

Chicane Sim Racing provides comprehensive training and ongoing support to ensure franchise owners are prepared to launch and operate with confidence.

Foundational Training

A dual-phase training program covers business operations, technology systems, customer experience standards, and location management.

Operational Support

Ongoing guidance is provided to support daily operations, troubleshooting, and performance optimization.

Marketing Support

Franchise owners receive access to brand-aligned marketing strategies, creative assets, and playbooks designed to drive local awareness and engagement.

Site Selection Assistance

Support is provided to help identify optimal locations within each exclusive territory and navigate the site selection process.

Build an Entertainment Business With Competitive Edge

Chicane Sim Racing offers franchise owners the opportunity to build a technology-forward entertainment business in a fast-growing category. With immersive experiences, diversified revenue streams, and a scalable model, the brand is positioned for long-term growth.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.