About BriteTurf

BriteTurf™ is revolutionizing the artificial turf care industry with a proven franchise model that fills a massive gap in the market. As the artificial turf industry continues to expand—projected to reach $11.9 billion by 2030—BriteTurf offers franchisees a chance to capitalize on an undersaturated niche focused on turf cleaning, odor removal, and repair services. With a veteran-owned foundation, proprietary technology, and eco-friendly products, BriteTurf delivers both sustainability and profitability.

Join a Growing Market Opportunity

Driven by demand for aesthetically pleasing and sustainable outdoor spaces, the artificial turf market is growing rapidly at a 12.7% CAGR. Yet, most companies only handle installation—leaving turf maintenance, repair, and sanitation as wide-open opportunities. BriteTurf™ bridges that gap with a turnkey business model built for scalability, recurring revenue, and long-term success.

Why Choose BriteTurf

• Plug-and-Play Model: Proven systems, proprietary products, and niche services with low customer acquisition costs and high retention.
• Niche Market Advantage: A pioneer in artificial turf maintenance using eco-friendly and pet-safe cleaning solutions.
• Recurring Revenue: High-demand maintenance services that generate steady, repeat business year-round.
• Proven 5-Star Process: Exclusive cleaning and sanitizing techniques using commercial-grade equipment for top results.
• Veteran-Owned Brand: Trusted, family-run values that resonate with patriotic communities and loyal customers.

Our Story

In the early '90s, BriteTurf's founders identified a major problem in the turf industry: no one was maintaining turf after installation. Using their installation expertise, they created the nation's first full-service artificial turf care company. Today, BriteTurf™ provides cleaning, sanitizing, repair, and replacement services—ensuring customers enjoy vibrant, hygienic, long-lasting lawns. For franchisees, BriteTurf delivers a powerful platform that combines sustainability with profitability, turning green spaces into green profits.

Who We're Looking For

BriteTurf™ is ideal for motivated, service-driven entrepreneurs who want to grow a business with purpose. No prior turf or landscaping experience is required—just strong leadership, sales acumen, and attention to detail.

Ideal Franchise Partner Traits:

• Strong customer service and communication skills
• Organized and capable of managing teams
• Sales and marketing mindset
• Entrepreneurial and community-focused
• Driven to grow within a scalable business model

Training & Support

At BriteTurf™, we believe in guidance, not guesswork. Our comprehensive training and ongoing support ensure you're ready to launch with confidence and grow sustainably.

What We Offer

• Foundational Training: Learn everything from setup and operations to customer care and staff management.
• Top-Tier Support: Continuous guidance and real-time assistance after launch.
• Marketing Tools: Proven SEO, SEM, and social media playbooks, plus branded collateral to attract customers fast.
• Recruitment Assistance: Support in hiring and training your initial crew for a smooth opening.

Investment Overview

• Franchise Fee: $35,000
• Minimum Initial Investment: $92,625 (including franchise fee & training)
• Royalty Fee: 8% of gross sales

Build a Brighter Future with BriteTurf

Join a pioneering brand that's transforming turf care into a profitable, eco-conscious business opportunity. With proven systems, patented products, and a growing national presence, BriteTurf™ offers franchisees a chance to revitalize turf—and reimagine their future.

Revitalize Turf. Reimagine Your Future. Own a BriteTurf™ Franchise Today.

To get started, fill out the franchise form.