The Background – Our Brand
Tracks & Records has pioneered the evolution of Jamaican culture and contemporized one of the world’s coolest brands… Jamaica. However, it is also fueled by the power of Brand Bolt. Tracks and Records represents its namesake, Usain Bolt, well with a dynamic brand that goes beyond your expectations, much like the man himself. In a laid back hub of entertainment, live music, sports and incredible Jamaican fusion cuisine, it brings together the best of Jamaica in a one-of-a-kind entertainment destination.
Founded by a group of young entrepreneurs in Kingston, Jamaica in 2011, Tracks & Records redefines casual dining and reinvents the sports bar. The first location, in partnership with Jamaican track legend, Usain Bolt, is now an iconic part of the Jamaican social scene. With the strength of high quality and consistency in its operations, this marketing driven brand is taking its ‘taste of real Jamaican vibes’ to the world through franchising.
The Vibe & Concept
Taste the real Jamaican vibes at Tracks & Records… True Jamaican culture comes to life in this stadium like atmosphere where sports, music, culture, food and the niceness of Jamaica come together in one very cool spot. Although laid back, much like the easy going nature of the Jamaican people, it is as dynamic and fun as the island itself. The cool vibes of this sports and music themed entertainment destination have become known for its great food, the ‘live’ sporting event experience and the unforgettable live music performances of Jamaica’s top artistes that have graced the legendary stage in the Kingston, Jamaica location.
Location/Site and Brand Elements
- Full service casual dining restaurant and bar
- Indoor structure (free standing optional)
- Approx 5000 – 8000 square feet required
- Dedicated retail merchandise area
- Meet décor and design parameters utilizing key iconic elements to brand specifications
- Ability to have live shows and performances
- Traditional casual dining food & beverages featuring Jamaican fusion cuisine utilizing signature spices, sauces and core menu items
- Use of technology and state-of-the-art audio visual to deliver the experience
Own a Tracks and Records
- Join a unique restaurant concept that is like no other
- Brand recognition of one of the world’s coolest brands… Jamaica!
- Ethnic themed restaurants are among the fastest growing trends globally
- Receive 360 degree franchise support in all key business functions