American House Coffee Company is a recognized regional innovator in the coffee and tea industry throughout the United States. Our reputation has been built on our service, amazing product quality, the customer experience and commitment to creating a truly memorable time for every customer who visits a American House Coffee Company location. We do this by striving to provide the best customer service in the coffee and tea industry and treating our customers like we would our own family members when they come to see us. American House Coffee Company has built the company based on focusing on the coffee and tea market in addition to differentiating itself as a true, authentic coffee house using natural, genuine coffee and tea products that come from all parts of the world and offer only the best tastes, smells and experience for the customer.
The Coffee Market is BIG and GROWING:
American House Coffee Company products and lines of coffees/teas are in very high demand as more people are choosing to drink and have natural products and want more from their cup of coffee or tea than ever before. According to Coffee Drinker Statistics, Coffee Drinker Statistics, 2012:
According to the latest National Coffee Drinking Study from the National Coffee Association, 40% of 18-24 year old’s are drinking coffee each day — this is a sharp rise from the 31% of this age group who said they enjoyed a daily dose of java during 2010. This increase brought the consumption of coffee among this age group back to its 2009 level.
In the same National Coffee Drinking Study, 54% of adults age 25-39 reported drinking coffee each day, another significant increase from the 44% who reported drinking coffee daily during 2010.
Why the strong increase is less clear: 29% of the 18-39 age group said they felt better about their financial situation (only 12% of those 40+ felt similarly positive), but no other group shared the same concern. Overall, 46% of coffee drinkers surveyed characterized their financial situation as “The Same” when compared to 2010.
Tea and Coffee Retail Franchise
American House Coffee Company is an express coffee and tea café which offers a wide selection of fresh, delicious coffee, tea and spice items at modest prices. Products can be purchased in bulk retail or purchased as a beverage to go or to consume at the location itself. It is the perfect combination of retail and fast casual coffee service to maximize an operating model that has been in business since 2010. Our charming décor, location and exceptional food have been attracting locals and tourists alike for years. Let us show you how to create your own successful location!
As a family-owned-and-operated tea and coffee shop, we care about the quality of our product and our reputation among our patrons, so we take pride in offering fresh brewed coffee and tea, product lines that customers can only find at American House and a décor that takes you back in history before coffee was “corporatized”.
The American House House Tea and Coffee Concept
The American House is founded on a simple concept: combine the value and benefits of natural, high quality products and ingredients with that of high-quality coffee beans and tea leaves and you get a truly unique The American House product to build a brand around. It seems almost ironic that the differentiator for The American House is a step back from the “overly commercialized” American coffee shop we have become accustomed to, but the design, approach and marketability for The American House is undeniably in demand. With the growing push for natural and healthy foods, the market timing couldn’t be better.
The American House experience will be delivered to customers through several channels:
- Fixed Locations
- Tea and Coffee Franchise
- Stand Alone Retail Locations
- Mall Locations
- Mobile Locations
- Event Stands
- E-commerce – Franchisees will share in revenues produced through E-commerce and online coffee and tea sales.
Whether the product is being purchased in the frozen foods section of a grocery store or ordered over the counter at an indoor mall food court, the experience will be the same amazing product every time. Product quality, consistency of ingredients and care for the product selection process will ensure a wonderful experience every time and with every customer.
Although each of these channels will be utilized in building The American House brand, it is believed that the retail location delivers the most robust and complete experience for the customer. The concept of a The American House retail location is designed around experience and creating that aura of natural, healthy and authentic product selections.
The American House retail operation is so effective in creating a memorable experience because of the combination of delivering to each of the customers senses. The customer sees the products laid out in an appealing and orderly fashion throughout the authentic and historic jars being presented to the customer on wooden shelves, they hear the coffee machines as they create the American House drinks themselves, they smell the freshly brewed coffee and of course they taste the explosive combination of high quality, natural coffee and tea flavor. By opening locations in key markets across the United States, we see the creation of an entirely new product category in the Coffee industry segment – “Natural and Healthy”. This growth and brand establishment will then open new and additional distribution channels once demand has been created for The American House brand and product offerings.
The American Tea and Coffee House Franchise is a business designed by entrepreneurs for people who want to own their business, be a part of a family, but not be held to a strict corporate code. We support freedom, choice and creativity within the American House Tea franchise system.