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Mar 02
(FS1) Franchise Series 1 – What is Franchising?

Franchising drives what we will call the entrepreneurial plane, taking businesses to a higher level, faster than ever. You will have a hard time driving down any city street, even in small towns, without passing at least one franchise. Franchising is so massive, that it is a part of just about any business line in […]

Mar 09
(FS1) Franchising Options – There are Two Forms to Franchise

There are two options when you are opening a business franchise. Those two options are product-distribution or business-format franchise. It’s important to understand the difference between the two before you take a step forward with your business franchising decisions.   Franchising Options   Product Distribution Franchise: This franchise looks a lot like a supply or […]

Feb 23
(FS1) Franchising, Branding, and the Franchisor for You

The International Franchise Association (IFA) hasn’t been publishing numbers of franchise success for years. It’s easy to falsify number and statistics specifically. You should be wary of any business or franchisor who swears by numbers or claims success based on statistics.   What is a Brand and What Does it Do in Franchising? It’s key […]

Feb 09
(FS1) The Franchisor-Franchisee Relationship

Every franchisor-franchisee relationship is different, even within the same company or brand name. The relationship will be specific between you and the franchisor and set, even starting from the very first time you make contact. Then from the personal level of franchisor-franchisee, there are the contract and business related relationships. Franchisor-Franchisee relationships come in three […]

Mar 16
(FS1) The Role of the Franchisee in Franchise Opportunities

Franchising looks like a great deal when you consider all the help you’re having, the training, the assistance in building your location, and the established reputation that people can trust. The thing for every franchisee to remember when they purchase a franchise is that they do not own a business. When someone purchases a Dollar […]

Feb 16
(FS1) The Role of the Franchisor in Franchise Opportunities

To put it as simply as possible: the franchisor is the owner of the brand or company. They are able to grant others the ability to use their name and reputation in order to open their own businesses with their trademarked service, look, and products. A franchisee is the individual who seeks license with the […]

Sep 05
(FS10) Creating an Effective Marketing Plan for Your Franchises

So far we’ve covered everything from the first moment the idea of owning a franchise bubbles into your mind to now having it built. You know about your community support, your rights, and what to look for in your territory. So now that your store is built and you’re ready to open, the question is […]

Sep 19
(FS10) Evaluating National and Local Franchise Advertising Strategies

If you’re not the best at advertising, don’t worry. It’s not all on your shoulders. Most major franchisors actually lead in regional and national advertising campaigns. That’s where part of your royalty (and other franchisees) royalty checks go. If your franchisor is newer, smaller, or doesn’t offer that, they should at least offer guidelines and […]

Oct 03
(FS10) Franchise Advertisements Will Effect Your Public Relations

Public relations officials say that using PR to keep your brand in front of the customer is not only cost-effective, but can significantly increase your target audience’s brand recall which can bring them back to you time and time again when they’re in need of a product that your company happens to offer. Non-paid media […]

Oct 24
(FS10) Franchise Impressions Set By Non-Products In Your Business

When customers walk into your franchise, it’s clear that they’re thinking of a specific product or service that they can find at your brand. They come for the burger, the vacuum, and the reliable brand name products—but there are other things that make the experience more so than your inventory.  As a franchise owner, you […]

Sep 26
(FS10) If Your Franchise Doesn’t Have National Advertising

There are many reasons why a franchise might not have any large scale advertising campaign or fund setup for it. The most common reason is a lack of national stores. That doesn’t mean you can’t work with your franchisor or spearhead your own local advertising campaign. If your franchisor is getting ready to expand, keep […]

Oct 17
(FS10) Maintaining Good Relationships as a Part of Franchise Business

There’s no better way to end a customer relation than to lie for your gain. If you’re looking to build your customer base and keep them coming back for more, be honest in every interaction. Don’t try to cheat your customers out for the money in the now as it can end in larger costs […]

Sep 12
(FS10) Methods to Keep Your Franchises in Front of Your Audience

There are a lot more ways to keep yourself in the public eye and market your franchises with positive results.   Keep Your Name in Front of the Customers You can start off slowly because constant advertising can be very expensive, but talk to your franchisor and work with them on creating a campaign that […]

Oct 10
(FS10) Respecting the Customer Base of Your Franchise Company

While you maintain your franchise, keep an eye on your franchisor and where they place their attention. Is it customers before the franchise or franchise before the customers? You should have found this out prior to applying for any franchise, but if you didn’t, that’s okay. This just helps you find out where their attention […]

Nov 14
(FS11) Being the Owner of Multiple Successful Franchises

For many franchisees, one franchise isn’t enough. In fact, many franchisees think about owning multiple franchises before they they start franchising. Some step in ready to acquire multiple location within a year or two while others wait a while before asking their franchisor for another. Some franchisees even get into franchising prepared to become ‘franchise […]

Dec 05
(FS11) Crunching the Numbers for Your Many Franchises

So you’re already paying fees to your franchisor and as you add additional stores to your belt, those fees will go up. You will more than likely have to pay a higher royalty fee for each franchise that you own. You might have other dues that are required as well, but that should all be […]

Dec 12
(FS11) Researching Different Options for Multi-Franchise Ownership

So you’ve been through this before when you purchased your first location. You know what you should look for in the neighborhood, traffic patterns, and surroundings stores. You know the many different forms a storefront can come in and what their pros/cons are. If you were keeping a journal back then of the places you […]

Dec 19
(FS11) Securing Your New Franchise Location in a Brand New Area

This wasn’t talked about too much in Getting Your Franchise Started because you really don’t want to chart into uncharted territory on your first time out. An inexperienced captain (or rather, a deck swabber?) shouldn’t get on the boat for the first time and look for the biggest question mark on the map to go […]

Nov 21
(FS11) The Good Versus the Bad in Owning Franchises

The more you put into something, the more you’re going to get out of it. The same thing can be said about franchises. More franchises means more opportunities to make money, but it also means there’s a larger risk factor and there is more to lose. On the plus side, you’ll have gone through everything […]

Nov 28
(FS11) Where Does the Franchise Agreement Fit into Everything?

You’ve been running your store for a while so it might be hard to recall the exact wording in the franchise agreement. You’ll be getting in contact with your franchisor if you’re thinking of purchasing another franchise, so you should read up on the agreement to prepare yourself before you talk to your franchisor. You […]